DENVER REAL ESTATE | COLORADO LIFESTYLES
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Dane Rickard / My experience in real estate

It started
with a TV.
It became
my life’s work.

A conversation after school sparked a curiosity about real estate. More than 20 years later, helping people find home is still what keeps me here.

Explore my story ↓
Dane Rickard
2004Colorado real estate license
20+ yearsLearning, investing, and serving
500+ homesExperience helping clients buy and sell
01 / The beginning · High school

An unexpected lesson
on a showroom floor.

My interest in real estate began while I was selling something entirely different.

In high school, I worked nearly 40 hours a week at Sears after school, selling the then-new “High Definition” LCD and plasma TVs, refrigerators, and more. One day, a customer told me to make sure I invested in real estate.

Then he walked out with a $6,000 television. I was in awe. That conversation stayed with me—and helped set the direction for what came next.

A $6,000 TV.A brief conversation. A lasting curiosity about what real estate could make possible.
02 / 2004 · Getting licensed

Learn everything.
Look for possibility.

In 2004, I attended Jones Real Estate College and earned my Colorado real estate license. My goal was to pursue investing and learn everything I could: flipping houses, scrapes, rentals, and anything else connected to real estate.

I landed at Keller Williams because, as I understood it at the time, “that’s where new licensees go.” An agent focused exclusively on investing took me under his wing. He had built a system for identifying profit potential in properties that needed work.

I spent a year learning from him. I gained a great deal of knowledge, but limited access to funding meant I couldn’t yet put my own ideas into practice.

03 / 2012 · A new chapter in Littleton

A marketing education.
A clearer business plan.

Several years later, I had earned a bachelor’s degree in marketing while working full-time and keeping my real estate license active. With my wife on board and a more developed business plan, I decided to jump back into the industry.

In 2012, I joined REMAX Professionals in Littleton, Colorado. It was the start of a new chapter: bringing together my interest in property, my marketing education, and a more deliberate approach to building a real estate business.

Dane working with a professional media team on a listing video
Bringing a marketing perspective to the story of a home.
04 / Since then · A broader perspective

Homes. Investments.
Communities. People.

Since then, my residential real estate experience has grown to include helping families and clients buy and sell more than 500 homes. Alongside that work, I’ve flipped homes and owned both long-term and short-term investment properties across the country.

I’ve also spent countless hours in the communities I serve, supporting local businesses and neighborhoods. Understanding a home means understanding the life around it, too.

My experience spans economic downturns and booms, major changes in technology, and a constantly evolving real estate landscape. Each chapter has added perspective to the way I help clients make decisions today.

Explore My Sales History ↗Read Client Experiences ↗Watch My Story ↗
What that experience brings to your move

Different perspectives.
A personal approach.

Explore how the different parts of my background shape the conversations we’ll have about your home and your goals.

A marketing perspective

My marketing education informs how I think about presentation, positioning, and the story a home tells. It’s about helping buyers understand what makes a property—and the life around it—meaningful.

An investor’s perspective

Experience with flips, rentals, and short-term properties adds another lens to a home’s potential. It shapes the questions I ask about condition, improvements, practical use, and long-term goals.

A local perspective

Time spent in the communities I serve helps connect the property itself with everyday life: local businesses, neighborhoods, and the Colorado lifestyle you want to enjoy.

Perspective through change

Markets and technology keep evolving. My commitment is to bring the lessons of more than two decades to each conversation, helping you understand your options as conditions change.

The reason I’m still here

The market changes.
The purpose stays.

I’ve been drawn to this industry for more than 20 years because of the fulfillment that comes from helping people achieve some of their greatest goals: finding their home, selling their home, and investing in their future.

That is what makes the work personal. And it is what I want to bring to your next chapter.

Let’s talk about your goals ↗